About Us

Halogen Guides Real Estate is a member of the Halogen Guides network of websites. Our goal is to get you to the bottom line on big-ticket decisions: benefits, costs, risks and rewards.

Halogen Guides publishes independent and objective lifestyle advice for affluent consumers. The company is two years old, employs over 20 people and has offices in San Francisco and Orlando.

The Halogen Guides network currently consists of Jets, Travel and Real Estate sites devoted to taking the guesswork out of high-end purchases. Additional Halogen Guides will launch throughout 2008.

Founded as Helium Report in 2005, the company is led by Greg Shove, a veteran of America Online, and Jamie Cheng, a former senior manager at online retailer RedEnvelope. The lead investor and chairman is Jim Kohlberg. Halogen Guides is independent and privately owned. Read more about our team here.

Halogen Guides. Your Life. Well Spent.

Management Team

Greg Shove, Founder and CEO
Prior to launching Halogen Guides, Greg was an active private and public company investor, and currently serves on the board of Red Envelope. From 1996 to 2000, Greg was an executive at America Online, eventually serving as Vice President of Sales at America Online, overseeing more than $600 million in annual revenue. Greg joined AOL after the acquisition of 2Market, an interactive shopping startup he co-founded. Greg is a Sloan Fellow from Stanford University’s Graduate School of Business and holds a B.A. in Economics from the University of Western Ontario.

Jamie Cheng, Co-Founder, Senior VP of Operations & Finance and Chief Analyst
In addition to his quarterly analyst reports, Jamie oversees operations and finance at Halogen Guides. Before co-founding the company, he served on the senior management team at RedEnvelope, a web and catalog retailer. Jamie started as the first employee at RedEnvelope and helped grow revenues from $0 to $110 million over an eight-year period, culminating in an initial public offering in 2003. He was formerly a management consultant at Prophet Brand Strategy. Jamie earned dual MBAs from the University of California at Berkeley and Columbia University, and a B.S. from U.C. Berkeley’s Haas School of Business.

Amy Gunderson, Editor
Amy is Editor of Halogen Guides and oversees all of the editorial content on the website. With more than a decade of experience covering real estate, travel, and personal finance, Amy spent four years as a freelance reporter and writer for the New York Times covering the vacation home market and travel in feature length articles and writing a weekly real estate column focused on second home ownership. She also wrote extensively on luxury travel and real estate for numerous publications including Fortune, Business Week, Golf Digest, SmartMoney, Travel + Leisure, and INC magazines. Amy is a graduate of Boston College.

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