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We had a weigh-in today at the office..no Don King, but the FedEx guy came with a few last minute packages. Here are the results:
| Company Name | Weight (ounces) |
| Exclusive Resorts | 71 |
| Leading Residences of the World | 56 |
| Tanner & Haley | 49 |
| Havens Club | 45 |
| Private Escapes | 31 |
| Bellehavens | 22 |
| Portofino Club | 15 |
| Parallel | 14 |
| Yellowstone Club | 12 |
| Vantages West | 10 |
| Destinations Private Resorts | 9 |
| Marker’s Club | 7 |
| Quintess | 6 |
| Gentry Retreats | 5 |
| Signature Destinations | 3 |
| Vintners Club | 2 |
| Ultimate Resort | 1 |
Lots of ways to interpret these results…Ultimate Resort management team are passionate environmentalists that dont want to waste paper? Exclusive Resorts’ marketing agency gets paid by the ounce.
In the end, what is important is not the cost of any one brochure but the total acquisition cost of every new member for the clubs – as a member you want them spending less on member sales and more on home repairs, customer service reps etc. If industry competition means that the clubs are blowing through operating funds on marekting, there will be less for the member experience.
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