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What is it? Its the ratio of members to homes that most clubs say they are building their customer experience around – some clubs are a little higher, some lower. Is it meaningful? – yes but only to an extent. For example, many of the clubs allow for corporate or family memberships- so multiple people can book vacations. So is the 6:1 ratio for sold membership plans to homes (best possible light for the club) or is it for number of people that can book to number of homes (more realistic)?
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