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Quintess Co-Founder: No Acquisitions Yet, but New Club Start-Ups Possible
| Written by Amy Gunderson 04/18/2008 |
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Last week’s announcement of a $210 million equity investment in Quintess, LRW’s parent company, Club Holdings, has led current members to ask whether the destination club is aiming to immediately acquire another club.
In short, the answer is no, according to Ben Addoms, Quintess’ co-founder and executive vice president. In an interview a week after the announcement, he confirmed “there are no offers on the table.” While an acquisition is certainly a possibility, since the equity investment is not just limited to property development, another option for the club is to start new Quintess clubs in other parts of the world including Europe and Asia, markets that Quintess hasn’t actively marketed its current offering. The club has a handful of European members but hasn’t actively marketed the club in Europe, Addoms said, because the travel patterns on the continent differ significantly from those in the United States and Canada.
Even with the influx of cash, Addoms said that the club is unlikely to ever approach the size of industry giant Exclusive Resorts, whose membership tops 3,000. “We don’t expect Quintess to ever be as big as Exclusive Resorts,” said Addoms, noting that even surpassing the 1,000-member mark for this club isn’t likely. “We are at 460 members now and we think size matters.”
Apparently, so do current Quintess members. “If they try to scale to be the next Exclusive Resorts, then that is a major mistake,” said a current Quintess member. “A destination club is a little like Goldilocks. You want it not too big, and not too small, but just right. If it is too big, then you lose the personal feel, you risk the club buying multi-unit dwellings or building enclave-style developments where every unit is like the one next to it and they lack variety and a sense of locale.”
Addoms said that news of the investment has in fact been well received by members. “It’s certainly created a nice bump in our already healthy member referrals,” he said.
The $210 million investment went directly into the club and no part of that cash influx went to other club investors. As for the identity of the investor, the club remains silent, at least to the media. Addoms would only say that the investor, a member of the Forbes 400 list of wealthiest Americans, owns commercial real estate throughout the country.
Reader Feedback
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From: amygMonday, April, 21, 2008 at 10:04 AM
That's true to a certain extent. For instance if a club buys five homes in a single destination, it can use one concierge and one cleaning staff to handle the homes. The costs of maintaining five homes in one location likely isn't going to be five times the cost of maintaining a single residence. Also consider that on the real estate purchase front a club that has the buying power to pick up multiple residences in a community is likely to cut a better deal with the developer than a club buying one property. On the other hand, more members certainly require more work on the club's part: more sales people, more member services' staff, and more work keeping in touch with those members and ensuring that they are happy. Quintess has a higher average home value than ER and plan prices vary widely. For an apples to apples comparison check out our cost per night calculator. http://realestate.halogenguides.com/archives/1072-cost-per-night-at-destination-clubs-rises




From: IndustryGuySaturday, April, 19, 2008 at 08:28 AM
Seems to me that a larger club can offer membership plans - especially the annual dues - at lower rates, since operating costs are spread across more members. You would think that scale brings down costs and thats good for members?? Is Quintess more expensive than ER?