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Ritz-Carlton Adds Fractionals in the Bahamas

Written by Amy Gunderson 08/13/2008
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Image by Joann DostRitz-Carlton, a hotelier with an extensive collection of second home real estate projects, announced that it is adding 16 fractional residences at the Abaco Club on Winding Bay, a 534-acre development in the Bahamas.

Ownership at the Ritz-Carlton Club will differ slightly from the brand’s shared ownership options in San Francisco and other cities. Unlike typical fractionals, where an owner purchases, say, a one-eighth share of a two-bedroom residence securing six weeks of use a year, a buyer at Ritz’s Abaco project will select from three levels of membership that come with a set number of points annually to redeem for stays.

The select plan includes 500 points, the preferred level has 1,000 points and premium membership carries 1,500 points. Points can be traded for stays at residences of various sizes, each of which carries a different point value. According to a company-issued release, a two-week stay in a cottage in the prime winter season would go for 1,190 points while a one-week summer vacation would cost just 280 points. There will be four home types to choose from, including small cabanas, two- to four-bedroom oceanview cottages, four-bedroom golf-side villas, and 2,250 square foot, three-bedroom beachfront homes. Prices start at $100,000, and the first residences will be completed in December.

Though the membership is points-based, ownership does include deeded interest in a real estate trust. The use of this points system is notable because it shows that the company is looking at various ways that members may want to use homes in a destination and also considering that owners may need homes of different sizes. The company continues to tout that members can swap their time for stays at other Ritz-Carlton Club properties.

Earlier this year, Halogen Guides predicted that a major hotel player like Ritz-Carlton would enter the destination club industry. The brand now compares its fractional product against destination clubs on its website. While destination clubs don’t typically have points-based plans, the new Abaco project may be just one more signal that Ritz-Carlton’s equity-based fractional model could be easily adapted to fit the destination club market.

Learn more about fractional ownership by downloading our Decision Guide to Fractional Residences. To decipher the ins and outs of destination clubs, and decide for yourself if Ritz-Carlton could enter this market, download our Decision Guide to Destination Clubs.

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