We posted a story last week about the growth of High Country Club. The destination club reached the 200 member milestone, in part due to a deal that waived dues for new members for six months – not one of our favorite tactics, in terms of the impact on the income statement.

We received a response from Christian Kirschner, the CEO of the club. Some excerpts here:

We agree that offering a discount on dues is not feasible long term. Our free dues incentive lasted 45 days (mid-November through December) with the purpose of keeping our momentum through the holidays. In fact, we added 15 new members in January at our standard pricing after the incentive concluded and did not honor it past December 31st.

We will be increasing our membership pricing again in 2007. March 1st our Affiliate Membership will increase, May 1st our Private Membership will increase, and on July 1st our Group/Private Membership will increase. We are well underway with our plan to raise our pricing to the $100k pricing within the next couple of years.

On the High Country Club website, we also learn that only 2 members have resigned their membership, and there are no members on the resignation list. A good sign, so far.

All images courtesy of www.highcountryclub.com