Continued from Part I

What are the biggest challenges facing The Markers today? How about two years from now?

The challenges we face are primarily marketing-focused. Because we are the only of its kind in the world, it takes time to educate and attract our prospective members. Two years from now, as the destination club industry grows, the mixed messages and competition will more than likely add complexity to our growth.

Why should a consumer choose your club over the competitors’?

Depends on which competitor you are talking about. If a golf enthusiast is considering the purchase of a vacation home in a great golf destination, The Markers is a no-brainer when you consider the variety, no-hassle, and quality.

If you are talking about the destination club industry, there are many clubs out there offering nice homes in nice places. The Markers