The destination club industry has seen a wave of price increases this summer. While this might not be welcome news to bargain hunters, it does nevertheless signal growth in the industry and a commitment to expand home portfolios. Today, The LUSSO Collection announced their proximity to crossing the 100-member milestone.

Reaching 100 members has served as a benchmark in the industry: a proof of a club’s initial success, a sign of expansion yet to come, and an appropriate time to raise the bar – so to speak. Beginning September 15, the LUSSO Collection, which began the year with fifty members, will increase its membership deposit from $375,000 to $395,000 as it sets its sights on sustained growth for the future. LUSSO’s last membership deposit increase occurred on April 15, 2007.

The LUSSO Collection joins Ultimate Resort, Exclusive Resorts, Quintess and BelleHavens, all of whom have announced price increases this summer. The price increases reflect the strength of the industry. They should allow for increased real estate acquisition as clubs work to maintain low member to home ratios amid expanding membership. LUSSO intends to increase its portfolio of homes to 50 by the end of 2008.

Larger membership bases bring more logistical concerns to destination clubs, with earlier systems struggling under the weight of increased membership. Part of the increased membership deposits and fees goes towards revamping booking and member services to deal with higher volume.

The September 15 price increase gives prospective members just over a month to join before the deposit is bumped up. To make an informed decision regarding membership, be sure to download Helium Report’s guide to destination clubs.