At Helium Report, we track the latest in luxury living trends, from billionaires purchasing jumbo jets for personal use to destination clubs rolling out grand beach homes. Our readers come to us for industry news on private jets and fractional real estate, but we got to thinking about where the biggest global luxury seekers can be found.

Enter Google Trends, a little-known feature offered by the search engine giant that keeps track of a given term’s popularity, presenting the volume of searches as a line graph. While there’s little to be inferred about the popularity of private jets as measured by search volume alone—the saw-toothed line zig-zags randomly within a consistent amplitude—Google Trends also offers the more revealing option of tracking a term’s popularity by region.

Turns out it yields some interesting metrics about trends in luxury consumption. Status-obsessed Miami, which leads all cities in searches for liposuction and gold chains, is also tops in searches for private jets, with New York, Phoenix and Los Angeles rounding out the top five. Brentford, in the U.K., is the only city outside of the U.S. to crack the top ten.

And who knew that Italians were so crazy about residence clubs? With all ten of the top cities for the term’s search volume located on the boot-shaped peninsula, it seems as though even living in Tuscany doesn’t quell the desire to leave home once in a while. Italian cities also land high on searches for Cartier, Versace and Givenchy.

A search for the term fractional showed Singapore topping the list followed by Chicago and San Diego with real estate-fixated New York landing surprisingly low at number ten. More people searched for vacation homes in Orlando and Portland (a search fueled no doubt by living with some 300 days a year of rain) with Denver, Miami and Tampa also hight on the list. The trend graph for vacation homes reveals an interesting pattern of peaks and troughs from year to year, consistent with summer and winter vacation seasons.

It’s no surprise that people were looking for condo-hotels in Honolulu, Miami, Orlando and Tampa, where so many of these developments have sprung up, but Montreal also ranked high on the list.

And what of the slightly more ignominious trends in luxury? Truth be told, the guilty pleasure that is Bravo’s Real Housewives of Orange County does not provide an altogether inaccurate snapshot; nose jobs and leopard print are most searched for in the O.C. town of Irvine, Calif.