In the world of private jet travel, luxury is par for the course. But as the charter provider field grows, companies are rolling out even more over the top promotions. Charter company Halcyon Jets announced a $1.5 million package that, oddly enough, doesn’t include the cost of a flight.

As a special Valentine’s Day promotion, Halcyon Jets has put together a Dream Date Package. The $1.5 million package, essentially an over the top gift basket, is designed for those romantic souls with very deep pockets. Extras you’ll find waiting on your jet? A set of Louis Vuitton monogrammed luggage (worth $31,980), a diamond crusted bottle of Clive Christian’s Imperial Majesty (at $215,000, the world’s most exclusive perfume), and to top it off a Tiffany’s emerald and diamond necklace worth $1.25 million.

This isn’t the first time Halcyon Jet has made headlines for its extravagance. During the Christmas season, they offered the ultimate stocking stuffer; their on demand charter card was priced at a staggering $5 million dollars, making it the world’s priciest gift card. There weren’t any takers. Most jet cards with 25 hours of flight time start at $100,000, while fractional ownership of a jet can run closer to $500,000 for a share.

Though there weren’t any buyers for gift card, and likely won’t be for the Dream Date Package either, promotions like these have served Halcyon Jets well as it attempts to position itself as the charter provider with the greatest flexibility. In addition to offering the charter cards in both the smallest and largest denominations, Halcyon Jet offers service in a wide variety of aircraft, everything from a Sikorski S-76 helicopter to a Boeing 757. Promotions aside, the marketing strategy seems to be working. Halcyon Jets reported record earnings in its preliminary fourth quarter results, released last Thursday. The $4.7 million in net revenues for November and December of 2007 represent a 38.2 percent increase over the third quarter of 2007.