Richard Branson unveiled the latest cog in his branding empire today, Virgin Charter. The company’s online private aircraft charter marketplace is up and running. It looks to streamline the process of chartering a private jet, by aggregating a highly segmented ... Read Full Article »

Fractional jet provider Flight Options ordered nearly $1 billion worth of Phenom 300 light jets from Brazilian manufacturer Embraer. With this order Flight Options, which currently has a fleet of 140 planes, will add 100 jets to its stables ... Read Full Article »

Sir Richard Branson, who created a network of over 300 Virgin brands, from music labels, a new low-cost U.S.-based airline, and a space travel operator, is now taking on private jet travel with his newest endeavor, Virgin Charter, launching early ... Read Full Article »

An ever-popular subject among travelers, private jets aren’t just oversized toys for the jet set anymore. In a June 14th article, The Economist turned its attention to private jet travel. While noting the growth in private jet use among executives, ... Read Full Article »

Neiman-Marcus and Bergdorf-Goodman shoppers can now earn rewards points toward fractional private jet ownership. Thanks to an exclusive partnership between Marquis Jet and The Neiman Marcus Group, one million InCircle rewards points, can be earned by shopping at the high-end ... Read Full Article »

Two fast-growing charter businesses merged this week, and they took the opportunity to toss a little mud at the competing fractional ownership business model. JetDirect Aviation, based in Pennsylvania, has been on a tear in the past year, acquiring charter ... Read Full Article »

Last week we mentioned the cutoff for new customers hoping to travel for Thanksgiving. The industry is rolling into the busiest part of the year, with the highest concentration of flight requests: Thanksgiving and Christmas, followed by ski weekends ... Read Full Article »

In preparing our forthcoming Decision Guide to Private Aviation (available here), we’ve spoken with a number of private owners whose plane portfolio resembles their garage portfolio: different vehicles for different needs. An owner of a Gulfstream V may nonetheless purchase ... Read Full Article »