A certain Muppet once lamented that it’s not easy being green, but these days it’s getting easier and easier to make travel choices that positively impact the environment. Even when we’re talking luxury travel. As the popularity of ecotourism continues to grow, private jet companies and destination clubs are feeling ... Read Full Article »

Real Estate: State of the Lake Tahoe Market When considering where to buy homes in the Lake Tahoe area, Helium Report asserts that market research is essential. Tom Bruno, a Coldwell Banker broker with 30+ years of experience in the Lake Tahoe area, helped us delineate the situation: “Real estate prices in ... Read Full Article »

Untangling the Luxury Home Name Game There’s no shortage of uninspired lingo when talking about luxury travel options, but which terms really matter for consumers? For starters, vacation club is a word that some analysts use to refer to destination clubs, the fastest growing segment of the luxury travel market. Vacation club ... Read Full Article »

Destination clubs, condo hotels, and fractional ownership private residence clubs will be attractive to different types of travelers. When deciding what is right for you, consider what your needs are; How big of a group do you travel with? How important is the variety of locations and ... Read Full Article »

Luxury goods marketers spend a good deal of time honing their pitch; positioning their goods and services in a restrained and dignified manner that resonates with their clientele. But the pressure of “making the numbers” and the gut instincts of third-party sales representatives can impinge on that lofty image. It’s an ... Read Full Article »